Middle Canyon

DESCRIPTION



MIDDLE CANYON’S SALES STRATEGY

Middle Canyon’s sales team will utilize a technical consultative approach to fulfill customer’s needs. As qualified professionals, our team will be able to address each opportunity with the goal of providing the best possible solution for the customer. By being able to take advantage of multiple manufacturers’ products our sales and technical experts will be able to configure, supply and support a broad range of solutions, increasing the value of the relationship with Middle Canyon.

MARKETING & MIDDLE CANYON

The goal will be to create an image and reputation of Middle Canyon that communicates commitment, stability and flexibility. The corporate messaging, style guides, colors and images are all geared to supporting this theme.

Middle Canyon utilizes a formal Marketing program that encompasses the following activities:

  • Direct Mail utilizing mail lists from reps, manufacturers
  • Public Relations through Press Releases, Editorials, Press Tours
  • Joint (co-op) Marketing Activities with the manufacturers
  • Newsletters to customers, reps and manufacturers
  • Trade Shows, primarily targeted at MicroTCA and AdvancedTCA
  • Extensive WWW usage for new products, promotional activity, technical information, technical support and product configuration
  • Publication of Advanced ATCA handbook

PRODUCT SPECIALTIES

  • Electronic packaging
  • Industrial computers
  • Integration services
  • Network interfaces
  • Protocol software
  • Switches and fabrics
  • Telco/Enterprise
  • DoD/Military Aircraft (MILAIR) Systems/Packaging

Manufacturer Reps



Manufacturer Distributors



PRESS



ARTICLES



VIDEO